Robb Smigielski, Chief Design Officer
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Solidigm Brand Identity

The result of a spinoff between Intel and SK Hynix, Solidigm was created with partnership as its core value. VML’s work began by naming Solidigm as a combination of “solid-state” and “paradigm,” creating a unique ground upon which to build. Our brand identity system focuses on establishing category credibility and distinction through color. And our icon evokes both the form factor of storage devices and the interlocking hands of partnership—now a common hand gesture across the company.

 
 

The Design Story

 
 
 

Designing b2b brands with all the allure and engagement of a best-in-class consumer brand.

 
 
 

A global guideline and asset roll out to rule them all.