With over 24 years of experience, I’ve worked across a diverse range of creative disciplines—including brand identity, visual design, digital product development, social media, campaign advertising, and strategic marketing. I am both a specialist and a generalist, continually focused on creating undeniable value for my agency and clients.
I’ve dedicated 18 years to VML, where I’ve held various roles, including Executive Creative Director of VMLY&R London. Currently, I serve as Chief Design Officer for VML North America, leading a dynamic and disruptive Brand Identity and Design practice.
Throughout my career, I’ve been at the forefront of how brand identity, creative communications, technology, and design evolve to transform consumer and business experiences. I believe a compelling brand identity is the soul of an organization—an essential tool for manifesting the brand’s presence and maintaining a competitive edge.
I’ve led numerous brand design initiatives, including a comprehensive, five-year global brand identity refresh for Intel, addressing every aspect of brand expression. At VML, I’ve directed branding efforts for major brands such as America’s Best, Krispy Kreme, Dell Technologies, Ringling Brothers, Spirit Airlines, Smartwater, Sam’s Club, and innovative startups like Ionna and The House of Marley. I also branded the UK’s first secular church, The Sunday Assembly.
My job and career is a much about people as it is design. Over the last 20 years, I’ve been leading capabilities and managing teams ranging from 10 to 100. I enjoy it as muchn as the design process itself. In fact, its barely any different in my eyes. I am aim to give people an equal balance of guidance, direction and support while also giving them room to fail or succeed on their own and surprise us all with their ingenuity in the process. The team I currently oversee is the most optimistic, skilled and productive team I’ve ever managed. It’s one of my great honors to be allowed such an opportuity.
My work has been showcased at SXSW, Social Bakers UK, AIGA, and academia at the University of Kansas and KCAI. Recognized by Cannes Lions, SXSW, The Andy’s, The Drum, BIMA, Webby, Type Directors Club, IAC, OMMA, Communication Arts, How, and AIGA, most recently I contributed to Intel One Mono, a typeface designed to improve coding accessibility for low-vision programmers, honored by the 2024 FastCo Innovation Awards.
Prior to focusing exclusively on branding, I led integrated advertising, digital experiences, and social marketing campaigns for brands including Bentley, Virgin Active, Xbox, the Premier League, Kashi, Microsoft, HSBC, Lenovo, Nintendo, and Colgate. I also spearheaded the strategy, product development, and brand identity for Copia, a social e-reading platform awarded the 2011 WPPed Cream Best of Digital.
Beyond work, I am an emerging board game designer (Google “The Gig Board Game”), a longtime punk rock musician and bandleader, bourbon enthusiast, vintage design collector, devoted husband and pet parent, and I often enjoy boondocking in my restored vintage camper in Colorado’s wilderness.