The Design Story
The core design idea articulates how the brand intends to energize (pun intended) the category with a more human and trustworthy graphic language, leveraging into the way fueling and automotive brand design used to romance the American consumer.
At the heart of the brand, is the mascot Fillup. They are an ambiguously timeless yet nostalgic character that instantly transports our audience to a different time and place.
The Ionna brand positions itself as Your Local Rechargery, with the understanding that most consumers will engage with the brand in their city, or even their specific neighborhood. And that neighborhood oriented, old-timey service-centered feeling is what’s at the heart of the Ionna brand promise. That’s why Ionna intends to charge North America, one neighborhood at time.
A LIFESTYLE BRAND BUILT ON THE SIGNATURE MARLEY STYLE AND COMMITMENT TO GIVING BACK.
A ROBUST BRAND BUILT TO FLEX, LASTING OVER 15 YEARS UNCHANGED AND COUNTING.
