Design loves brand.
Brand loves design.
A strong brand design is likely the most important product any business can create. I would go so far to say that design is the only means of capturing and growing brand affinity and loyalty over time. Without it, consumer emotions about brands are simply tears in the rain. Forgotten at worst, or simply grossly misattributed at best.
Below is a selection of brand design work from the Brand ID & Design Studio at VML, which I founded 5 years ago in response to the missed opportunities I’ve been witnessing within the advertising industry for over 20 years.
