How a Horror Film Raised Awareness of Homelessness

Cause marketing often struggles to engage people who are not already open to the message. With The Killer, we utilised experiential 360 storytelling to lure millennials and horror film fans searching for visceral, new film experiences into coming face to face with the most terrifying aspects of homelessness. 

The Killer, Trailer

After you experience these horrors through the eyes of the imprisoned, we reveal the Killer’s true identity. He is homelessness personified.Each scene in the film is engineered to make you feel what it’s like to be homeless. Each taken from the true stories of people who have lived on the streets.