Leading with Creativity

While at heart, I am a creative on a mission to create amazing things that move brands forward, I am also a manager and leader of the departments and agencies I’ve had the privilege to be a part of. I’ve been managing teams for almost 10 years, both in North American and London offices of VML. With this experience, I’ve honed the ability to not only deliver impeccable work for amazing clients, but i’ve helped build and cultivate departments and agency cultures that time and again have become centres of excellence and passion for the organisation.


Developing a brand.

For much of the last 9 years, I’ve been a key leader in the development of the VML global brand, overseeing it’s original design and it’s implementation across the world. I’ve also led efforts to create specialised positioning for the VML London office as well as the inspiration and articulation of it’s vibrant digital-first company culture. 

Growing our business. 

As a member of the executive management team I’ve help shape our strategic direction, improve working processes, and build our reputation through new business, marketing and thought leadership activities. I’ve revamped programmes like our agency-wide employee appraisal and objective system as well as establish best practice processes for on boarding new clients and projects. 

I’ve led our new business efforts by not only authoring large parts of some of our most successful pitch wins for brands like Bentley, Virgin Active, PwC and Kashi but also in the acting as agency figurehead by leading the introduction of agency credentials to all new partners and prospects.

Thinking ahead of the curve.

I’ve also been a key leader in spearheading, writing and speaking about the forward thinking ideas that shape our work as it adapts and evolves to a changing world. Whether through various speaking engagements with universities, creative meet-ups and conferences, publishing articles with industry press and blogs, or in developing the viral ideas that shape our agencies ideas and solutions, I am always searching and giving shape to the driving forces that makes our industry tick. 

Building a strong team.

As the head of the creative department, I’ve worked to create teams that cultivate a powerful identity that binds them together as well as the energy and passion to create agency-wide momentum beyond the department. Whether it’s through revamping our recruitment marketing, creating programmes to encourage proactive ideation or even sparking what I call an idea culture throughout the whole agency, I am always experimenting with ways to make my creative teams one of the agencies most powerful assets.